AMAZON STYLE

Brand architecture including naming, visual identity, and expression across the innovative end-to-end digital and physical retail store.

Brand architectural photography featuring fitting rooms and custom "green wall" brand wall covering. Shot at the Glendale, CA location.

Store concept launch video showcasing the innovative Amazon Style store experience for the national PR announcement. Concept, narrative/storyboard, art direction, on-set video direction, set and talent styling, and editing direction.

Sarah Karlson Amazon Style Store visual identity design

Develop, launch, and manage brand architecture:(naming, visual identity, logo design, color palette, typography, personality, tone/voice, and original brand guidelines.

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Brand photography for the 2022 launch of the first Amazon Style concept store in Glendale, CA.

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Core brand photography art direction Amazon Style, shot at the Glendale, CA location.

Grand opening photo art direction, brand and environmental store design for Amazon Style in Columbus, OH.

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Core brand photography art direction Amazon Style, shot at the Glendale, CA location.

Brand design elements expressed across the digital UX app experience, physical store design elements, and typography brand guidelines for Amazon Style.

Brand marketing video concept, photo and motion art direction, and animation design for grand opening marketing campaign of Amazon Style's second location in Columbus, OH.

Core brand photography art direction Amazon Style, shot at the Glendale, CA location.

Core brand architectural photography of Amazon Style exterior design, shot at the Columbus, OH location.

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Core Amazon Style brand photography art direction, retouching, set and talent styling.

Grand opening photo art direction, brand and environmental store design for Amazon Style in Columbus, OH.

FIESTA BOWL ORGANIZATION

Visual direction, design, and creative management for digital, physical, and large-format print creative for two national football bowl games, 40+ state-wide events, and internal projects.

TONY'S DELI

Brand strategy and business development... plus logo design, visual identity, and cool merch for an emerging Seattle-based creative production company.

Tony's Deli – Everyone Eats. >

AMAZON SHOPPING DESIGN

Various projects while on the Amazon Global Core Shopping UX team. Marketing, brand identity, product design, event design and management, along with UX and Art Direction for the for Amazon.com Homepage.

AMAZON GO GROCERY

Retail environmental brand design, customer education and experience strategy, for the first physical retail format of Amazon Go Grocery brand with Just Walk Out Technology.

HUMANS OF AMAZON

Amazon Core Shopping UX research program strategic partner, creative direction, and design for the "Humans of Amazon." Its purpose is to connect internal organizations (and teams across Amazon) to stories of real people, based in insights from research projects, bringing the data to life.