SARAH KARLSON
BRAND DESIGN / ART DIRECTION
AMAZON STYLE
Brand architecture including naming, visual identity, and expression across the innovative end-to-end digital and physical retail store.
As founding partner, I developed the brand, visual identity, and business strategy for a local creative media production company. As producer, I collaborate with my founding partner to estimate and source talent, and produce end-to-end projects.
Foster collaborative relationships with clients and stakeholders, working closely to execute their vision within budget while optimizing available resources.
AMAZON DESIGN COMMUNITY
Mentor, volunteer, brand designer, and board member for community programs. 2022 key note speaker at Amazon's global design conference.
FIESTA BOWL ORGANIZATION
Visual direction, design, and creative management for digital, physical, and large-format print creative for two national football bowl games, 40+ state-wide events, and internal projects.
AMAZON SHOPPING DESIGN
Various projects while on the Amazon Global Core Shopping UX team. Marketing, brand identity, product design, event design and management, along with UX and Art Direction for the for Amazon.com Homepage.
AMAZON GO GROCERY
Retail environmental brand design, customer education and experience strategy, for the first physical retail format of Amazon Go Grocery brand with Just Walk Out Technology.
HUMANS OF AMAZON
Amazon Core Shopping UX research program strategic partner, creative direction, and design for the "Humans of Amazon." Its purpose is to connect internal organizations (and teams across Amazon) to stories of real people, based in insights from research projects, bringing the data to life.
PRIME VIDEO
Amazon Prime Video brand design and photo art direction for global marketing campaigns and UX cross-platform brand
